Top 100 Research Paper Topics In Marketing

Marketing being one of the most taught subject in post graduate, it very difficult to identify and find good topics to do research on. Here we have curated some of the best marketing topics for you to consume for your thesis, dissertation or research paper.

Top Generic Research Topics in Marketing

1. AI and Automation: AI and automation are becoming increasingly important for marketing, but marketers must be careful not to over-automate.
2. Content Marketing: Content marketing is essential for building brand awareness and engaging customers.
3. Customer Experience: Customer experience is becoming increasingly important, and marketers must be able to deliver a seamless experience across all touchpoints.
4. Data Privacy: With the introduction of GDPR and other data privacy regulations, marketers must ensure they are compliant with all laws and regulations.
5. Here are the top 10 current marketing issues:
6. Influencer Marketing: Influencer marketing is a powerful tool for reaching new audiences, but marketers must be careful to work with influencers who are a good fit for their brand.
7. Marketing is an ever-evolving field, and staying on top of the latest trends and challenges is essential for success.
8. Measurement and Analytics: Marketers must be able to measure and analyze their campaigns to ensure they are successful.
9. Mobile Marketing: Mobile marketing is essential for reaching customers on the go, and marketers must be able to deliver a great mobile experience.
10. Multi-Channel Marketing: Consumers are using multiple channels to interact with brands, and marketers must be able to reach them on all platforms.
11. Personalization: Consumers expect personalized experiences, and marketers must be able to deliver.
12. Social Media: Social media is a powerful tool for marketing, but it can also be a double-edged sword. Marketers must be careful to use social media in an ethical and responsible way.
13. A Competitive Marketing Strategy's Elements
14. Analysis of the Effects of Social Media Marketing on Consumer Behavior
15. Analyzing How Product Descriptions, Reviews, and Ratings Affect Purchase Decision
16. Are affiliate programmes considered digital marketing? Why?
17. Can Marketing Help a Company? Brand Attachment's Role in Arousing Targeted Emotions in Consumers' Unethical Company Behavior's Effect on Brand Attachment Increase Brand Equity
18. Components of brand loyalty: How Connected Consumers React to Negative Word of Mouth
19. Consumer Behavior: Convergence and Divergence Factors
20. Contributing Factors to Better Brand Performance
21. Definition of the Social Marketing Mix Strategy
22. Do Consumer Purchase Decisions Affect Brand Experience?
23. Every Second Counts: A Case Study of IBM's B2B Marketing Strategy
24. Finding the Key Factors That Influence Customers to Switch to Another Brand
25. How Sales Performance Is Affected by Customer Satisfaction
26. How to Drive Innovation with Marketing
27. How to Position Products or Services for Effective Marketing through Pricing
28. Influence of Brand Reputation on Customer First Impression
29. Marketing Efforts Comparative analysis of targeting Millennials and Generation Z
30. Online shopping: What Consumers Think about It
31. Product design and target marketing
32. Product Packaging's Role in Competitive Marketing Strategy
33. Reputation management and marketing What Are the Best Techniques to Use? Is CSR a Marketing Strategy?
34. The Connection Between Brand Personality and Brand Loyalty Identification
35. The Connection Between Lifestyle Branding and Influencer Marketing
36. The impact of brand personality on consumer decision-making
37. The Key Elements of a Strong Customer Relationship
38. The Link Between Brand Recognition and Repeat Business
39. The Most Effective B2B Marketing Strategies
40. The Most Effective Marketing Techniques for Reputation Repair
41. The Most Effective Social Media Channel for B2B Marketing
42. The Most Effective Social Media Techniques to Increase Customer Engagement
43. The Most Important Technologies Applied to Enhance Online Customer Decision Making
44. The Primary Dissimilarities Between B2C and B2B Marketing Techniques
45. Through Guest Blogging, a Company Can Improve Its Brand
46. Virtual and augmented reality's use in e-commerce
47. What to Focus on to Avoid Losing Customers: Customer Satisfaction vs. Brand Loyalty
48. Why Marketing Campaigns Work Using Wearables and Smartphones to Target People in a Novel Way
49. A review of the outcomes of advertising in a recession
50. A study of how celebrity endorsements on ROI affect CPG brands
51. A study of the perspective and reception of Americans to targeted ads based on their browser history
52. A study on famous well-marketed brands that got away with selling substandard quality products
53. A study showing the impact of advertising on consumer behavior
54. A survey of the impact of augmented reality on marketing experiences
55. Analysis and determination of consumer buying behavior for Coca-Cola
56. Brand advertising and political campaigns: a possible interwoven impact?
57. Critical research on how AI will help make better marketing decisions
58. Exhaustive research on how brands exploit impulsive buying

Top Research Topics In Digital Marketing

1. The Effectiveness of Digital Advertising
2. The Effectiveness of Digital Marketing Strategies
3. The Effectiveness of Email Marketing
4. The Impact of Digital Marketing on Brand Awareness
5. The Impact of Digital Marketing on Consumer Behavior
6. The Impact of Digital Marketing on Customer Engagement
7. The Impact of Digital Marketing on Customer Retention
8. The Impact of Digital Marketing on ROI
9. The Impact of Digital Marketing on Sales
10. The Impact of Mobile Technology on Digital Marketing
11. The Role of Artificial Intelligence in Digital Marketing
12. The Role of Automation in Digital Marketing
13. The Role of Content Marketing in Digital Marketing
14. The Role of Influencer Marketing in Digital Marketing
15. The Role of Search Engine Optimization in Digital Marketing
16. The Role of Social Media Analytics in Digital Marketing
17. The Role of social media in Digital Marketing
18. The Use of Big Data in Digital Marketing
19. The Use of Video in Digital Marketing
20. The Use of Voice Search in Digital Marketing
21. What is the Best Digital Marketing Strategy for Startups
22. Assessing the ROI of Most Commonly Used Digital Marketing Strategies
23. Search Engine Optimization Case Study Analysis
24. Best Digital Marketing Strategies for Reducing Cart Abandonment Rates
25. Traditional Marketing vs. Digital Marketing: Which one is Better When it Comes to Tracking KPIs
26. The Most Efficient Free Tools for Digital Marketing Competitor Analysis
27. Ins and Outs of Targeted Marketing With Paid Search Engine Ads
28. Email Marketing Role in Lead Generation
29. Is Customer Relationship Management a Digital Marketing
30. The Best Digital Marketing Strategy Mix for New Product Launch

Top Research Topics In Brand and Product Marketing

1. Aggressive vs. Discrete Marketing: What Works Best for Generation Z
2. An Analysis of Purchase Decision of Millennials in the US
3. Analysis of Social Media Marketing Impact on Customer Behavior
4. Are Cultural Differences a Factor in Marketing Messages Strategies
5. Brand Attachment Role in Invoking Targeted Emotions in Consumers
6. Brand Reputation Impact on First-impression With Customers
7. Building a Company Brand Image Through Guest Blogging
8. Can Marketing Help a Company Build Brand Equity
9. Case Study of IBM’s B2B “Every Second Counts” Marketing Strategy
10. Components of a Competitive Marketing Strategy
11. Components of Brand Credibility That Drive Consumer Loyalty
12. Components of Brand Loyalty
13. Components of Customer Relationship Management Strategy
14. Components That Help Improve Brand Performance
15. Consumer Behaviour: Factors That Drive Convergence and Divergence
16. Customer Satisfaction vs. Brand Loyalty: What to Focus on to Prevent Losing Customers
17. Does Brand Experience Affect Consumers Purchasing Decisions
18. Email Marketing Role in Improving Customer Retention Rates
19. Examining the Effects of Product Descriptions, Reviews, and Ratings on Purchase Decision
20. How Consumers Connected to the Brand Receive Negative Word of Mouth
21. How Customer Satisfaction Affects Sales Performance
22. How to Leverage Marketing to Drive Innovation
23. How to Price and Position Products or Services for Marketing Effectiveness
24. Identifying the Most Important Factors That Contribute to Customers Switching to Another Brand
25. Is Affiliate Marketing a Digital Marketing? Why?
26. Is Corporate Social Responsibility a Marketing Strategy
27. Language as a Barrier to Efficient Online Marketing Campaigns for Big Brands
28. Marketing and Company Reputation: The Best Strategies to Use
29. Marketing Campaigns Targeting Millennials and Generation Z: Comparative Analysis
30. Online Shopping: How Customers See it
31. Purchase Decisions of Food vs. Cosmetic Products: Where Labels Play a More Important Role
32. Purchase Decisions of Generation Z and Y: Comparative Analysis
33. Social Media Marketing: Is it More Efficient for Targeted Men or Women Segment
34. Target-marketing and Product Design
35. The Best Practices in B2B Marketing Campaigns
36. The Best Social Media Platform to Use for B2B Marketing
37. The Best Social Media Strategies to Drive Customer Engagement
38. The Importance of Product Packaging in Competitive Marketing Strategy
39. The Key Differences Between B2C and B2B Marketing Strategies
40. The Major Components of Well-established Customer Relationship
41. The Most Efficient Marketing Strategies to Repair Bad Reputation
42. The Most Noteworthy Technologies used to Improve Customer Online Decision Making Process
43. The Relation Between Brand Awareness and Repeat Purchases
44. The Relation Between Brand Personality and Identification With Brand Loyalty
45. The Relationship Between Influencer Marketing and Lifestyle Branding
46. The Role Brand Personality Plays in Purchase Decisions
47. The Use Cases of Virtual and Augmented Reality in E-commerce
48. Unethical Company Behavior Effect on Brand Attachment
49. What is Social Marketing Mix Strategy
50. What Makes Marketing Campaigns Targeting People with Wearables and Smartphones Unique

Top Research Topics in Content Marketing

1. Case Study of Canva’s Design School Content Marketing Strategy
2. Content Marketing Strategies for Lead Generation
3. How to Use Content to Improve Email Subscription Rates
4. Interactive Content Marketing as an Emerging Content Marketing Strategy
5. Repurposing Marketing Content for Startups
6. The Best Use Cases for One-step vs. Multi-step Content Marketing Campaigns
7. The Most Effective Content Promotion Strategies
8. The Most Important Elements Every Compelling Content Marketing Must Have
9. The Role of Micro Content in Content Marketing Campaigns and When to Use it
10. What is the Pillar Content and How to Use it to Grow Sales

Top Social Media Marketing Research Paper Topics

1. Advantages and Challenges of Targeted Marketing With Facebook Ads
2. Case Study of Starbucks Social Media Marketing
3. History of Social Media Marketing: The Most Noteworthy Successes
4. Instagram Reels Importance in New Product Promotion
5. SMM Tools: Analysis of Buffer
6. SMM: Advantages and Challenges
7. Social Media Marketing Role in Lead Generation
8. Social Media Marketing vs. Community Management: Differences and Use Cases
9. Text vs. Image vs. Video in Social Media Campaigns
10. The Emerging Data-Driven Social Media Marketing