Fast academic answers were for long Homework Guru’s (www.homeworkguru.com) mantra for winning over students. But then the homework help firm , which is also a market leader in online tutoring , sought mass market frame for it brand of anytime answers turned to free online tutoring to widen its reach and diversify the profile of its users. However, the growing clutter in the homework help category could prove to be its biggest challenge.
There are close to 100 homework help websites worldwide currently and almost all these companies are planning on free tutoring to lure students online. For an audience who is mostly focused on email based assignment help, such an offer is not only confusing but can even be a deterrent to online academic users. Besides Homework Guru’s growth thus far has been fuelled by its huge tutor base and smart alliance with various universities for a sizeable portion of student base.
Homework Guru’s Brand Plan
- Target college going students worldwide and build on online dominance in various subjects& grades
- Focus on K-12 student with more emphasis on Online tutoring.
- Increase advertisement spends online on various online channels like Facebook , youtube and Google.
The brand clearly needs to widen its appeal among the students. And to do that it has planned close to $1 million worth of investment in advertising.
Student’s Appeal
Homework Help expert, Homework Guru which has answered more than 1 million questions, it has the largest student base in the college questions and answer category. It has hired more than 20,000 experts that help students via email. Homework Guru, an Edunalysis company , believes it has got here on the strength of its easy to use platform and of course ,best academic experts. It believes that it also owes success to a large number of returning students studying in various reputed institutes worldwide.
The alliance with Top universities has paid off handsomely but it could also limit the brand’s potential by restricting its usage to the college students. Perhaps this is the reason why Homework Guru is re-crafting its branding and advertising strategy.
The main target continues to be the college students who is already familiar with the brand. But Homework Guru now wants to be more popular with a large section of school going students studying in various classes. And the brand hopes that the free online tutoring strategy will propel its journey. Homework Guru has already prepared itself to conduct more than 50,000 free tutoring sessions this academic season.
Diving in deep
As an academic help expert , Homework Guru want to reach into the hinterland where the base of school going students is likely to be larger. Going in for K-12 students is still critical for Homework Guru, not only because it needs to establish itself as a end to end academic expert, because It faces a still competition from other homework help companies available online. These companies do lack the resource infrastructure Homework Guru has, but since the online market is very dynamic they are expected to attract more students in the coming year.
